GuardianVets
Branding, Illustration, Email Marketing, Online Advertising
Branding, Illustration, Email Marketing, Online Advertising
GuardianVets was looking for a brand refresh that would reinvigorate their business, making them more personable and consistent. As such, I came along side the team to create a new brand identity, which included developing a new color palette, creating illustrations, and expressing the brand across multiple marketing channels. These changes were meant to give the company an updated yet still recognizable look, while being more accessible and relatable to their customers. I also worked on creating a comprehensive brand strategy that would ensure the brand consistency across all platforms.
Examining The Old Brand
GuardianVets was facing a disconnect between the brand identity it communicated and the audience it was trying to reach. The brand identity felt too corporate and sterile, leaving visitors with a bland experience and negatively impacted the reach of the company. Furthermore, there were multiple logo marks in use at the same time, resulting in a lack of cohesion and making it difficult for GuardianVets to tell a story about the brand. In order to rectify this situation, GuardianVets needed an identity refresh that would create a more memorable feel while still connecting with its target audience.
Introducing The New Look & Feel
To tell a story that expresses the company’s heart and soul, a new brand look was created that uses veterinary illustrations and modern, upbeat tech-based graphics. The new look expresses the company’s mission and commitment to their customers with energy and enthusiasm. By creating a visually stimulating environment, this brand ensures that it will capture the attention of its target audience. The use of vibrant colors and engaging visuals makes this new look stand out from other brands in the same industry. This modern, tech-based approach to branding allows for an audience to see GuardianVets as a virtual extension of the veterinary team.
Illustrations
Animations
Marketing
Marketing became the second arm of my body of work for GuardianVets. I conducted serval different types of marketing campaigns which included, direct mail, paid online advertising, and designing email templates.The entire graphic project was designed to be applied with low production costs, but at the same time provide delivery and the restaurant with a lot of personality.
Marketing Collateral - Flyers & Handouts
Content Writing
Content writing for blog & social media. GuardianVets aims to position itself as a thought leader in the industry so to accomplish this vision I produced articles on all things vet & tech that would be published on the company's online channels.
Email Campaigns
I crafted email campaigns to draw in new potential leads for business, as well as newsletter updates to keep the customer and team informed.
Gift Boxes
Gift boxes were created to celebrate & delight new customers.
